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Communicate to Inform, Engage, and Inspire

Theory of Action

If Jeffco Public Schools implements a comprehensive communications plan then the district will cultivate positive awareness and be positioned as the leading and most reliable provider of educational services in the county. 

  • By 2023 65% of core audiences* will indicate a positive opinion of the district and its progress (right direction).
  • By 2023 60% of our core audiences* will indicate that information needs for district activities, progress, and success are met.

*Core audiences = families and internal stakeholders

Tactic Team

Tammy Schiff (Tactic Lead) - Chief Communications
OfficerDiana Wilson - Executive Director, Communications
Tracie Apel - Communications Specialist, Outreach & Engagement
Cameron Bell - Communications Specialist, Public Information & Media
Devan Crean - Communications Specialist, Marketing & Publications
Jack Maher - Communications Specialist, Multimedia
Dennis Pleuss - Communications Specialist, High School Athletics & Activities
Tanya Wheeler-Berliner - Communications Specialist, Digital & Social Media


Communicate to Inform, Engage, and Inspire Stocktake_6.6.19

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